5 Best Sales Coaching Software in 2024

Want to know the secret behind the top-performing sales teams? It's not just about hiring the right people or having the best product, although those definitely help. The real key to sales success is coaching. But not just any coaching—we're talking about data-driven, AI coaching that analyzes every customer interaction and delivers personalized insights to each and every rep.

Sales coaching software enables sales managers to coach their teams at scale, turning every rep into a deal-closing expert. With the right software, you also can forget about manual reviews and let the AI do the repetitive tasks.

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What is Sales Coaching Software? 

Sales coaching software is any tool that helps sales managers and leaders analyze customer interactions, provide targeted feedback, and ultimately improve the performance of their reps.

The best coaching software leverages artificial intelligence to automatically surface insights from sales calls, emails, and demos. That means managers can spend less time sifting through endless recordings and more time actually coaching their team.

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Top 5 Sales Coaching Software: Tested & Reviewed

After countless hours of research, tests, and a few too many cups of coffee, we've found the best 5 sales coaching software for 2024. These tools are among the top choices when it comes to driving rep performance and revenue.

1. Gong ⭐⭐⭐

Gong is an AI revenue intelligence platform that helps sales teams capture and analyze their customer interactions across calls, emails, and web conferencing. With Gong, sales managers can identify top-performing behaviors, and coach reps at scale.

Key Features

• Automated call recording and transcription
• AI conversation analytics and insights
• Personalized rep coaching and feedback
• Deal intelligence and pipeline management
• Integration with popular CRMs and sales tools

👍 Pros

• AI insights that surface coachable moments
• Comprehensive platform with a wide range of features
• Strong onboarding and customer support

👎 Cons

• Higher price point than competitors
• Can take time to fully leverage all the features
• AI insights not always accurat
• Some reps may feel micromanaged 

Pricing: 

Gong offers customized pricing based on team size and needs. Expect to invest around $1,200+ per user per year.

Best For

Gong is best for mid-market and enterprise sales organizations looking for a comprehensive revenue intelligence and coaching solution. It's a powerful tool for teams that want to use data to drive rep performance and revenue growth, but it may be overkill for smaller teams or those with simpler coaching needs.

User Reviews

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2. Jamie ⭐⭐⭐⭐

Jamie is an AI meeting assistant that helps busy sales leaders coach their teams more effectively, even when time is tight. By analyzing sales conversations and delivering personalized meeting summaries, Jamie makes it easy to drive rep performance and revenue growth in just a few minutes.

Key Features:

• Highly accurate sales meeting transcripts and summaries
• Goal and action item detection features
• Integrations with all video conferencing platforms
• Works in the background, no bot joins your meeting

👍 Pros:

• Saves up to 10 hours per week for busy sales leaders
• Delivers action items and meeting highlights
• Simple, user-friendly interface and easy adoption
• Free plan available, with affordable pricing for larger teams
• GDPR compliant

👎 Cons:

• No mobile app available yet

Pricing: 

Jamie offers a free plan including advanced features, with paid plans starting at $26 per coach per month.

Best For: 

Jamie is the ideal solution for busy sales leaders who want to coach their reps more consistently but struggle to find the time. It's also a great complement to other AI email assistants or AI scheduling tools.

User Reviews

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3. Chorus by ZoomInfo ⭐⭐⭐ 

Chorus by ZoomInfo is a conversation intelligence platform that records, transcribes, and analyzes sales calls and meetings. By capturing key moments and insights, Chorus helps sales managers coach their reps more effectively and drive better results.

Key Features

• Automated call recording and transcription
• Personalized coaching recommendations for each rep
• Ability to share call snippets and collaborate with team
• Integration with Salesforce and Gmail

👍 Pros

• Conversation analytics and insights
• Focus on collaboration and knowledge sharing

👎 Cons

• Transcription accuracy can be hit or miss, especially with accents or background noise
• Limited customization options for some features
• Some integrations require additional setup and admin

Pricing

Chorus offers custom pricing based on team size and feature needs. Expect to pay around $900-1,200 per user per year.

Best For

Chorus is well-suited for teams that value collaboration and knowledge sharing, but may not be the best fit for larger enterprises or those needing more robust coaching features.

User Reviews

Source: G2

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4. SalesLoft ⭐⭐⭐ 

SalesLoft is a sales engagement platform that includes coaching and conversation intelligence features to help teams drive better performance and results.

Key Features:

• Real-time call recording and transcription
• AI conversation insights and analytics
• Personalized coaching and feedback for each rep
• Sales engagement automation and cadence management
• Integration with Salesforce and Gmail

👍 Pros:

• Real-time call coaching and feedback features
• Reporting and analytics on rep performance

👎 Cons:

• Steeper learning curve compared to other coaching tools
• Higher price point, especially for smaller teams

Pricing: 

SalesLoft offers custom pricing based on team size and feature needs. Plans start at around $125 per user per month, billed annually.

Best For: 

SalesLoft is a good fit for enterprise teams with complex sales processes, but may be too expensive or complex for smaller teams or those just looking for coaching features.

User Reviews

Source: G2

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5. Ambition ⭐⭐⭐⭐ 

Ambition is a sales performance management platform that includes features for coaching, gamification, and data-driven insights.

Key Features:

• Sales scorecards and performance tracking
• Gamification features like contests and leaderboards
• TV leaderboards and recognition tools
• Integration with Salesforce and other CRMs

👍 Pros:

• Combines coaching with gamification to drive rep engagement
• TV leaderboards and recognition features to celebrate wins

👎 Cons:

• Gamification features may not be a fit for all teams or cultures
• Limited conversation intelligence features compared to other tools

Pricing: 

Ambition offers custom pricing based on team size and feature needs. Plans start at around $60 per user per month, with additional costs for TV leaderboards and other add-ons.

Best For:

Ambition is a good choice for competitive teams that thrive on contests, but may not be the best fit for teams that prefer a non-competitive coaching approach.

User Reviews

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Why Your Sales Team Needs Coaching Software

Still not convinced that investing in coaching software is worth it? Here are five reasons you need to add it to your sales tech stack pronto:

• Onboard new hires faster
• Clone your top performers across the entire team
• Boost rep productivity
• Identify and eliminate common deal blockers
• Drive more revenue

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Types of Sales Coaching Software

Conversation Intelligence Platforms 

These tools use AI to analyze sales calls and deliver insights on rep performance, customer sentiment, and more. They're all about helping you understand what's happening on the frontlines of your sales conversations.

Sales Enablement Platforms 

Sales enablement software is designed to help reps access the right content, training, and resources at the right time. Many of these platforms include coaching and feedback features as well.

Performance Management Tools

These platforms focus on tracking, analyzing, and improving rep performance over time. They often include features like leaderboards, scorecards, and personalized coaching plans.

Comprehensive Coaching Suites 

Some software providers offer a one-stop-shop for all things sales coaching, with features spanning conversation intelligence, enablement, performance tracking, and more. These comprehensive tools are ideal for larger teams with complex coaching needs.

How to Choose the Right Sales Coaching Software 

With so many coaching tools on the market, choosing the right one can feel overwhelming. But don't stress—we've got your back. Here are four key things to look for:

Conversation Intelligence 

The best coaching platforms use AI to analyze sales calls and deliver insights on rep performance, competitor mentions, objection handling, and more. Look for tools that can identify key moments and trends across all your customer conversations.

Rep Performance Insights 

Choose software that provides actionable data on each rep's strengths, weaknesses, and areas for improvement. Bonus points if it offers personalized coaching recommendations and integrates with your CRM.

Onboarding and Training Features 

If you're planning to use your coaching tool for onboarding and ongoing training, make sure it has features like learning paths, assessments, and certifications. You'll also want a platform that makes it easy to create and share training content.

User Experience and Adoption 

Even the fanciest coaching software is useless if your team won't use it. Look for tools with intuitive interfaces, mobile apps, and integrations with your existing tech stack. And don't forget to check out user reviews and ratings!

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The Verdict 

Choosing the right sales coaching software is key for any team looking to drive more revenue and replicate the success of top performers. But with so many options on the market, it's important to choose a platform that aligns with your team's specific needs and goals.

For teams that want the most comprehensive solution and have the budget to support it, Gong may be worth a try. For smaller teams or those just getting started with coaching, SalesLoft offer a good balance of conversation intelligence and coaching features at a more accessible price point. And for busy sales leaders looking to make coaching a daily habit, Jamie is a great tool that can help you drive rep performance in just a few minutes a day.

We always recommend choosing a platform that your team will actually use and that delivers measurable results. It's always better to experiment with a trial, test a tool's features, and only after make the final decision.

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FAQs: Sales Coaching Software

What is the best sales coaching software? 

The best sales coaching software depends on your team's specific needs and goals, but based on our research and analysis, Gong is the clear leader for mid-market and enterprise teams. For smaller teams or those with more limited budgets, Jamie, Chorus, SalesLoft, and Ambition are also strong choices.

Why Is Sales Coaching Software Important?

Sales coaching software enables sales managers to coach their teams at scale, turning every rep into a deal-closing expert! With the right software, you also can forget about manual reviews and let the AI do the repetitive tasks. Similarly, artificial intelligence in retail is revolutionizing the industry by automating customer interactions, optimizing inventory management, and enhancing personalized shopping experiences.

How can I measure the ROI of sales coaching software? 

To measure the ROI of sales coaching software, track key metrics like rep ramp time, win rates, deal size, and revenue per rep. You should also look at qualitative factors like rep engagement and retention. Most coaching platforms offer robust reporting and analytics features to help you track these metrics over time.

What are the most important features to look for in a sales coaching tool? 

The most important features to look for in a sales coaching tool include conversation intelligence (to analyze calls and identify coaching opportunities), personalized coaching insights and recommendations, performance tracking and analytics, and integrations with your CRM and other sales tools. Ease of use and strong adoption support are also critical factors.

How much does sales coaching software cost? 

Sales coaching software pricing varies widely based on the specific features and team size, but most platforms charge a per-user-per-month fee. Entry-level packages can start at around $50-100 per user per month, while more comprehensive solutions can cost $200 or more per user per month. Many providers also offer custom pricing for larger teams or enterprise deployments.

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